My children’s eyes almost popped out of their heads when they were handed more chocolate than they could carry when we arrived at Cadbury World.
It really is a dream come true for youngsters to visit what my two affectionately called “chocolate land”.
We chose to go on the self-guided tour first. You are given a time slot and can do the other activities (panto, Santa show and park) either before or after your tour.
It starts in Bull Street – a full-scale replica of the original street where John Cadbury opened his shop in 1824. From there, live character actors set the scene and you learn the history of how Cadbury became so successful.
Once on the tour you’re free to discover the 13 different zones. I liked Advertising Avenue the best, where you could watch adverts from years gone by. I’d forgotten all about the themetune: ‘Thank you very much for feeding William, thank you very, very, very, very, very, very much!’
In manufacturing, you can find out how brands are made at interactive video stations.
The kids enjoyed the Cadabra ride, where you get to step into a beanmobile and enjoy a gentle ride through a chocolate wonderland full of characters.
The chocolate-making zone is really interesting as you get to see the talented Cadbury chocolatiers demonstrate traditional chocolate-making skills on handmade items sold in the shop. If you want something personalised you can pre-order before you go.
In this zone, you’ll also get to sample a pot of warm, melted Dairy Milk and choose your toppings.
My favourite part of the day was watching the 4D cinema. You get to ride the Crunchie rollercoaster and dive into liquid Cadbury Dairy Milk. There’s a whole host of Cadbury characters that come to life on the journey.
As well as the tour there’s also a huge outdoor adventure zone that is open all year round.
Throughout Christmas, there’s also the Santa show where every child gets a soft toy and a 25-minute Cinderella panto that really got the kids laughing.
We made a mini-break out of it and stayed at the Premier Inn in Stourbridge.
NEED TO KNOW…
Location: Linden Road, Bournville, Birmingham, B30 1JR.
Accommodation: Premier Inn, Stourbridge, West Midlands DY8 1JR.
Prices: If booked online: adults: £16.75. Children: £12.30.
Call: 0871 527 9482